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Education
MBA
St. Mary's College of California
Member
CPRS, NRPA, SGMA, IRSHA, NIRSA
Lauren Livingston, President
Lauren Livingston, a nationally recognized planner and facilitator with more than thirty-five years of experience in facility planning, management and design, founded the firm in 1986 to support facility development from the earliest visioning phase to the grand opening event. Her experience with projects throughout the United States includes feasibility studies, master planning, design consulting, operational analysis, financial analysis and income generation strategies.

With 14 years of university athletic administration and planning at the University of California followed by 24 years of national consulting, Lauren brings a wealth of knowledge to every project. Prior to founding The Sports Management Group, Lauren was the Associate Athletic Director for Men’s Intercollegiate Athletics at the University of California, Berkeley (Cal). During her tenure at Cal, Lauren served on the campus-wide master planning and design committee for eight years and managed business services, capital planning, design, and construction of the Athletics Department’s facilities. She was responsible for the development and implementation of the athletics and recreation master plan and that included the planning and construction of a wide array of new athletic facilities, facility upgrades, and a 180,000 sf student recreation center.

As President, Lauren has assembled an outstanding team of specialists from the fields of recreation, aquatics, programming, facility design, financial services, operations and management. Her direction and project oversight of The Sports Management Group team ensure the highest level of data analysis, accurate and understandable reports, and presentation materials that engage and inform. The Sports Management Group’s approach to each project is participatory and interactive. We have developed our process so that administrators, professional staff, boards, councils, and all those to be served by the developed facilities are involved in planning their facility. We believe that consensus building is a function of how effectively end user involvement is integrated into the development of the plan.