Mill Valley Community Center
Location: Mill Valley, California
Architect: Mark Shatz, BSA Architects
2002 Athletic Business Facility of Merit Award
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Services Provided
Public Process // Programming // Cost Analysis // Site Selection // Design Consulting // Fee Structure Staffing // Policy & Procedure Manual
Project Highlights
285 Seat Banquet Hall // Meeting & Activity Rooms // Teen & Senior Centers // Indoor Swimming Pool w. Retractable Roof // 120 ft. Waterslide // Spa & Jacuzzi // Outdoor fields & Community Garden
"The Sports Management Group was instrumental in not only the development of the functions and programming of spaces, but in the revenue and expense forecasting as well. We relied heavily on their experience and expertise throughout our planning process. When I called with a question, I got answers. They are very responsive."

Christine Sansome
Director of Parks and Recreation
City of Mill Valley, California
Project Description
The City of Mill Valley, situated just north of San Francisco, enjoys the benefits of Bay Area living while maintaining its historic small town appeal. Beginning in 1989, The Sports Management Group and Mill Valley partnered to create a center that would reflect the ideals and goals of the community. The City’s vision was realized in April 2001,when the Community Center opened its doors to the public. After their fifth year of operation Mill Valley asked The Sports Management Group to analyze their current fee structure and recommend changes to address rising operating costs.

The Sports Management Group developed the space program, fee structure, revenue and expense budgets, staffing requirements, and a policy and procedure manual for the Center. In addition, The Sports Management Group worked with staff on start-up planning to ensure operational efficiency. The facility, which received a
2002 Facility of Merit Award from Athletic Business Magazine, has realized its goal of over 100% cost recovery in its first year of operation.

Photos generously provided by BSA Architects